Becoming a Merchandising Resource

October 10-11, 2017 – Sacramento, CA

Don’t miss the opportunity to attend a 2-day Dealer Representative Training Workshop in Sacramento, CA on October 10-11, 2017.  You are encouraged to send your dealer reps and field sales supervisors to gain critical knowledge, skills and business analysis tools for successfully coaching your dealers on effective retail operations.  It is being offered to Chevron retail marketers as a follow up to the highly successful and well-received workshop presented at the 2016 CTPMA Business Forum.

The workshop will be facilitated by LJT Management Services, San Diego, CA and will be held at the Courtyard Sacramento Airport Natomas, 2101 River Plaza Drive, Sacramento, CA.

“Early Bird” registration for Members is $525.00 and Non Members $575.00 (a $50.00 savings) with a deadline of September 18th.  Attendance will be limited to 20 participants. with a FINAL registration deadline of October 4, 2017.

Please contact Chris Misetich at [email protected] with any registration questions or assistance.

Becoming a Merchandising Resource

The workshop training components and deliverables are designed to develop dealer representative skills to enable them to be a better business partner with their dealers.

• Understanding the basic merchandising principles for the convenience store industry.
• Merchandising Case Study: To better understand the financial commitment and profitability in a store.
• Merchandising Shopping Trip: An off-training site field trip for all participants to understand merchandising through the eyes of the customer.
• Using basic business formulas to understand how a category or department contributes to the overall profits for a dealer.
• Learn what tools are available to dealer to determine Top Department sellers.
• FasTrax^® Professional Software ($150 value) will be provided and used extensively in Day Two.
• FasTrax^® case study exercises for each of the following:
  • Inventory Turns, shelf Space analysis, Mix percentage,
  • Inventory analysis, coffee costs, fountain costs.
• How to use FasTrax^® as a counselling resource for the dealer.

Dealer representatives will receive and learn the following:

• FasTrax^® Professional Software will be supplied to conduct trend analysis in multiple business areas: fuel sales and margin impacts, store sales, labor costs and other operating costs.
• Tools to coach dealers on business basics of an effective retail operation.

EARLY BIRD REGISTRATION NOW OPEN!

Now through September 18, 2017, you can get early bird pricing. Registration deadline of October 4, 2017.

CTPMA Members – Click here to register online ($525)

Non-Members – Click here to register online ($575)

Workshop Overview – 2 Day Agenda